Strength(Product Development) | Company Profile

The continually expanding potential of Earth Chemical

Gaining insight into the market, generating new value with creative ideas, and ensuring delivery of the highest quality to customers - organically implementing and integrating these three capabilities constitute the strength of Earth Chemical.

We create innovative products from a free and open system Releasing new value that had never existed before, anywhere in the world

Considering a richer life from the perspective of how people actually live

Product development at Earth Chemical is based on the perspective of how people actually live. We look into the daily lives of individuals and families and think about what would provide greater comfort. For example, when mites attracted attention as a leading allergen, we became among the first to develop and introduce products to exterminate them. Mite killers developed at that time subsequently emerged as an important product for daily life and effectively created a new market. Actively monitoring ever-changing lifestyles is the foundation for the company’s innovative product development.

A corporate climate that encourages the organic linkage of information and ideas

Earth Chemical has traditionally maintained an open-door policy that encourages an active exchange of opinions and ideas among those involved in development as well as external partners as an essential component for successful product development. The design of our research facilities based on this policy provides an open environment with no partitions between offices and corridors and as few walls as possible separating laboratories. This allows organic linkages between information and ideas, generating a corporate climate that is conductive for developing new products.

A robust environment supporting perpetual development

Try first and find the value in even the smallest ideas. This fundamental approach for identifying potential themes to guide product development is only possible with the robust research facilities of Earth Chemical. This fully developed environment in terms of both physical and institutional aspects supports the company’s ability to turn out leading products. Facilities include a breeding room to study the ecology of more than 60 kinds of pests, experiment rooms designed to duplicate home environments and various chemical laboratories. Our system also allows one researcher to be involved throughout the entire process, from the conception of an idea to the start of production. This environment accelerates product development and supports the marketing of over 100 new products a year.