Strength(Sales Promotion) | Company Profile

The continually expanding potential of Earth Chemical

Gaining insight into the market, generating new value with creative ideas, and ensuring delivery of the highest
quality to customers - organically implementing and integrating these three capabilities constitute the strength of
Earth Chemical.

Sales Strategy

Building bonds of trust with our business partners through practical, “proposal-driven sales activities”Challenging an ever-changing market situation

Responding to customer needs on a more detailed and individual level

Earth ChemicaI is constantly searching for new markets and potential customer
needs with the desire to contribute to the creation of living spaces that are safe,
secure, and comfortable. Recently, for example, in addition to serving
customers’ needs for the elimination of harmful insects, we have begun focusing
on consumers’ desire for pest prevention with products that keep insects out of
the home. To serve customer needs on a more personal, detailed level, we
deploy one of the largest sales forces in the industry to uncover market needs
and obtain feedback for product development. The result is a product lineup with
solid added value that exceeds customer expectations.

EMAL : Supporting sales from the consumer’s perspective

EMAL is a specialized sales professional department dedicated to creating
unique and imaginative points of sale. Since they are both employees and
potential consumers of their products, EMAL staffs are able to take the
customer’s view in designing sales displays. They further work with retail shops
to create point of sales that stimulate consumers’ desire to buy. By helping
stores to sell in all product categories, EMAL builds strong sales for the Earth
Chemical product lineup.

Practical, proposal-driven sales based on successful case studies

Earth Chemical’s sales approach is “proposal-driven.” This means more than
simply promoting sales on behalf of retailer. Based on EMAL’s approaches
proven to work in the retail environment, sales staffs add their own market
analyses and propose practical, effective sales-promotion activities. Each
approach is backed by a proven track record, creating value for the retailers .

Improving the efficiency of order reception enhances customer satisfaction ”

Earth Chemical raises the efficiency of order reception by centralizing all processes at the Order
Reception Center. All processes from order reception to delivery are executed speedily and efficiently,
boosting customer satisfaction by responding more closely to requests from stores.

Never missing the right season to sell

In Japan insecticides are a highly seasonal product, subject to strong seasonal variations in sales
volume. Our insect-repellent sprays, for example, are in demand from June through mid-September, which
is the active period for mosquitoes. Sales also rise dramatically when school vacation starts in late July.
Taking this seasonal effect into consideration, we simulate various product displays in stores to discover
the most effective ways for boosting sales. We also propose ideas about store display creation based on
maximizing sales peaks.