Once confined chiefly to the prevention of cavities, today oral hygiene is
increasingly recognized to require total care, encompassing issues such as
gingivitis and hyperesthesia. At Earth Chemical, we offer an array of original,
high-quality oral-care products, responding effectively to customers’ specific
needs. “Mondahmin” is a value-added mouthwash product. Each product is
designed to deal with a specific issue, such as low pungency, cavity
prevention, and gingivitis prevention. Also, in a partnership with
GlaxoSmithKline, one of the world’s leading pharmaceutical manufacturer,
Earth Chemical is proud to market “Shumitect” toothpaste for sensitive teeth
and the “Aquafresh” general toothpaste/toothbrush brand. In dentures, Earth
Chemical markets GlaxoSmithKline products such as “Polident” denture
cleanser, “Poligrip” denture fixative, and other value-added offerings.

Once concerned almost exclusively with eliminating odors, the field of air
freshener and deodorizers has diversified, catering to consumers’ love of new
and inviting scents. Earth Chemical offers products that consumers enjoy
integrating into their personal styles with an array of features, fragrances, and
designs. For example, “Aroma Palette” offers a variety of aromas and colors
for users to enjoy. And “Shoshu Tamago” (air freshener), employing a gravity
feed volatilization system to dispense odors, users can enjoy every hint of its
unigue fragrance. “Sebon” aromatic cleanser for toilets combines cleaning
power with fragrance, keeping washrooms fresh and inviting. With these novel
ideas and technologies, Earth Chemical maintains a powerful market impact.
Beginning in 2010, through a sales partnership with Reckitt Benckiser of the
United Kingdom, a world leader in toiletries, we launched “Airwick”, an
automatic fragrance spray. Earth Chemical expects this partnership to further
expand our operations and energize our market presence. We, Earth
Chemical are also making car interiors comfortable with “Kuruma no Nioitori”,
a car deodorizer that contains natural essences to freshen every corner of the
car interior.

Our customers appreciate clean, fresh living spaces. Our value-added
products such as “Earth Air-con Cleaning Spray” and “Toilet Seat Nozzle
Cleaning Spray” not only eliminate dirt, but also destroy bacteria and odors.
In addition, Reckitt Benckiser products including “Finish” dishwashing
machine detergent and “Muse” medicinal soap extend our value-added
offerings, bringing a wide selection to consumers.

We offer a highly diverse lineup to fulfill complex market needs for multiple
features, applications, and variations such as fragrance and color.
“Bath Roman” is one of our long-selling product lines. We also offer the Hot
Spring series, which brings the pleasures of a spa into the home as well as
“Bath Roman Yakuyo Milk Jitate”, a gentle, liquid bath milk that can be used
with babies. Also available are “Natural Crystal” with natural salt from Lake
Deborah in Australia, “Ulmore” a moisturizing bath milk for dry skin, and “Bath
Roman Bihada” products for beautiful skin. With over 50 items to choose
from, consumers can select the product that suits their mood each day in a
lineup that has found enthusiastic favor with many users.

Not only effective, but Earth Chemical’s moth-balls are a series of valued
products. “Pirepara Earth” is available with “plus odor neutralizer”, and
comforting “fabric softener fragrance”. “Herb de Shoshu Bochu” is a series
without insecticides, a comfort for chemical sensitive people.
Earth Chemical has also invigorated the market with “Okome no Mihariban”,
a pesticide that uses natural wasabi to keep pests away from rice bins.

Earth Chemical is pleased to offer an alternative to the hay fever relieving
hygiene masks with “Kafun o Catch Hana ni Nutte Toru”, an anti-pollen cream.
This cream is just one of the many unique products with which we support
comfortable modern living. In 2009, we launched the “Virusguard Vira Mask”,
a hygiene mask proven* to filter 99% of all viruses. This breakthrough
product’s rock-solid filter against germs is a hit with people who do not want
to spread or be affected by germs. Earth Chemical is proud to cater to
the unique needs of individual lifestyles.