In Japan, insecticides are categorized in three divisions, pharmaceutical,
quasi-drug, and miscellaneous. In the pharmaceutical insecticide category,
Earth Chemical has developed products with industry-leading performances in
efficacy, safety, and convenience.
One of the company’s representing products is “Earth Red” aqua fumigator.
Our technology innovation realized a way to “activate without fire”, overturning
the cons of fumigator, and with its new value of safety, “Earth Red” became a
leading product in today’s market. “Earth Red Non Smoke” is a product which
was improved for even more convenience. It is a total release aerosol, easily
activated by stepping on a pedal by foot, and was awarded its easy-to-use
feature, winning the 12th Hit Product Award *, at a event sponsored by Drug
Magazine and the hospital group Yachiyokai, the largest event in the health
care industry.
A line up of products such as resin strips, aerosol for cockroaches, insect
repellent are available in the pharmaceutical category. With unlimited
creativity and passion, we provide safer and more reliable products to support
comfortable living.

Earth Chemical has grown to account for approximately half of the Japanese
household insecticide market. As a leading company, we strive to invigorate
and expand this market.
One of the most important issues in improving daily life is controling pests,
both hygine insects, such as mosquitoes, flies, cockroaches, and mites, and
nuisance insects, such as ants and centipedes. Earth Chemical has a lineup
of products proposed for each specific type of insect, including long-selling
cockroach trap “Gokiburi Hoy Hoy”, and “Earth No-Mat”, an electric mosquito
killer. These products enable Earth Chemical to meet the particular needs of
each consumer pest trouble.
To “keep insects away from daily life” is an increasing demand from
consumers. This is one of the focused values in product development for
insect repellents. “Vapona Mushi-Yoke Net W”, a static strip type repellent,
is an example of such product that has grown to an important market
category.

Launched in 2010, Earth Chemical’s Earth Garden Series applies our accrued
expertise as a leader in household insecticides to the field of gardening
insecticides.
We are also bringing a fresh approach to gardening insecticides with products
that are hassle-free and can be used by beginners. Whether a “green thumb”
or a novice gardener, consumers everywhere find these products simple and
intuitive. Earth Chemical was the first to introduce the “Panorama wide
nozzle” in this industry. The nozzle enables consumers to aim and spray on
flowers and vegetables without a mess. There are also products with food
ingredients as active, pesticide-free products that only contain plant derived
substances, and many other unique products developed with Earth Chemical
sense to meet market demands.